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When it doesn't, sending more only makes it worse.
Not for spray-and-pray outreach. Not for template collectors.
My job is to make email make sense.
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I've spent 30 years helping businesses grow through marketing and sales.
Print advertising. Web design. Selling complex tech to governments and corporates.
The tools changed every few years. The tactics came and went.
But email stayed constant.
Not because it's fancy. Because it's the most direct line to a decision-maker.
Most B2B teams I work with think their email isn't working because the writing is off. Usually, that's not it.
Those aren't writing problems. Those are thinking problems.
Most growth problems don't need more tools.
They need the right decisions.
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